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A new concept

A curated product selection offering the best, the most innovative, The Latest

The-Latest

The latest is a retail stage for cutting edge start-ups and enterprises that want to launch their products to an audience looking for innovation.

The latest is a place of discovery for end consumers and a testing ground for companies and their newest products.

Discover a curated selection of brands offering the most innovative products from a wide range of industries: technology, design, lifestyle, health, and many more.

Shopping experience and data collection are the two key components that make The Latest a stand out retail service.

Experience
unconventional
retail

Welcome to the non-ordinary concept store. Check out 7 reasons why you should save your spot and enter the future of retail with The Latest.

01

Innovative retail channel

We provide space for innovative companies to place their products within consumers’ reach. Our experts will make sure customers get to know your product while we provide you with consumer insights.

02

No Risk, No Long Term
Commitments

Operating a point-of-sale entails lots of responsibilities – rental contracts, employee pay rolls and training, never-ending bills, etc. Too risky? Don’t worry, we’ve got this!

03

Small Investments Big Results

Rent your spot at The Latest and pay a fixed monthly fee including our services.

04

New Revenue Stream

Unlike in conventional retail, with The Latest, you determine your product’s retail price and get to keep the full sales revenue.

05

Instant Market Reach

Avoid long trial periods before launching your product and testing it in the market. Get straight to it and benefit from our plug and play model at The Latest.

06

On Site Pre-Testing

There is no way of fully anticipating a product’s success until it hits the market. Test your product with real customers at The Latest before the official launch and avoid costly risks.

07

Placement & Visual
Merchandising

At The Latest, we focus on positioning all products equally in a beneficiary store location among complementary items. Get ready to shine and receive the attention your product deserves.

How well do you know your customers?

Our consumer insights will help you find out who is interested in your product.

How well do you know your customers?

Our consumer insights will help you find out who is interested in your product.

Standort The Lates Berlin Kurfürstendamm 38

Kurfürstendamm 38

Here is where your innovations meet a society of trend setters, right in the heart of Berlin.

Kurfürstendamm 38

Here is where your innovations meet a society
of trend setters, right in the heart of Berlin.

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